Location Analytics Market: Global Analysis, Opportunities And Forecast To 2032
As per a recent research report, Location Analytics Market to surpass USD 90 Bn by 2032.
Location
Analytics Market is slated to demonstrate massive growth through 2032, owing to
the rising demand for geographic predictive analytics for the prediction of
maintenance needs, production deadlines, and infrastructure assessment.
Location analytics services are slated to emerge as one of the most crucial
aspects of marketing for enterprises, which is expected to drive the market
share.
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The industry
growth is likely to be compromised by the lack of regulatory norms and
regulations. Nevertheless, the rising importance placed on location-based data
to support business decision-making and the necessity to gather more
information is anticipated to offer several growth opportunities for the market
development.
Overall, the
location analytics market is divided in terms of component, solutions,
services, location positioning, application, industry verticals, and region.
Based on
component, the solution segment held over 55% market share in 2022 and is
slated to grow exponentially through 2032. This can be credited to the rising
demand from enterprises for sophisticated location-based solutions for diverse
application requirements.
By solution, the
thematic mapping and spatial analysis segment accounted for more than 20%
market share in 2022 and is projected to gain considerable impetus by 2032. The
growth can be attributed to the limited capabilities offered by these maps to
visualize the geographical distribution of the earth's surface corresponding to
business information. Ongoing innovations and partnerships in the space would
further supplement the product demand. For instance, in 2022, India's
Geospatial Energy Map by the NITI Aayog collaborated with ISRO to identify and
locate all primary and secondary energy sources coupled with their
transportation and transmission networks.
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In the context
of service, the professional service segment is expected to register notable
gains during 2023-2032, as the key players operating in the industry offer
consulting services that assist clients in achieving their goals and support
them in putting such platforms in place.
Considering the
location positioning, the outdoor positioning segment will demonstrate sturdy
growth through 2032, owing to the surge in deployment of location analytics
solutions to map business assets across the outdoor environment.
In terms of the
application, the risk management segment held over 20% market share in 2022 and
will grow considerably as location analytics solutions help enterprises
evaluate risk concentrations.
By industry
verticals, the IT & telecommunication sector is expected to depict over 15%
CAGR by 2032. Location analytics help IT and telecom companies collect
geographic information and offer context-based information for infrastructure
optimization, service improvements, and much more, which is slated to augment
the demand for location analytics in the industry.
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