Virtual Event Platform Market Growth Potential & Forecast, 2032

As per a recent research report, Virtual Event Platform Market surpass USD 40 Bn by 2032.

The increasing rate of digitalization in corporate organizations worldwide will influence the market trends. The rising digitalization has led to the higher effectiveness of virtual events as well as hybrid platforms. In recent years, the demand for UCaaS is increasing as businesses worldwide are looking for unified communications for ensuring the ability and acknowledging the affordability and productivity of cloud communications. However, the dearth of two-way communication in organization events may pose as a restraint of the industry growth to some extent.

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Virtual event platform market share from large enterprises is expected to record over 10% CAGR from 2023-2032 driven by the rising need for digital platform distribution in these facilities. Large organizations deploy virtual communication and collaboration for maintaining efficient operations across multiple locations.                                                                    

This can be attributed to the rising pressure on large companies for adopting local strategies to cater to increased business demand as employees, customers, among other business stakeholders are spread across multiple regions. The increasing requirement for virtual event platform software, mainly in the Covid-19 pandemic for effective operations in physical outages will also contribute to the market expansion.

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North America virtual event platform market size exceeded USD 4 billion in 2022. The growth can be attributed to the rising adoption of digital analog platforms in the healthcare sector, mainly in Canada. The surging demand for UCaaS has led to the rise in the number of startups and partners in the region due to the early adoption of several new technologies. The ongoing infrastructure developments in the U.S. and Canada are also complimenting the regional market growth.

Partial chapters of report table of contents (TOC):

Chapter 2   Executive Summary

2.1    Virtual event platform market 360º synopsis, 2018 - 2032

2.2    Business trends

2.2.1    Total Addressable Market (TAM), 2023-2032

2.3    Regional trends

2.4    Component trends

2.5    Organization size trends

2.6    End- use trends

Chapter 3   Virtual Event Platform Industry Insights

3.1    Impact of COVID-19 impact

3.2    Impact of Russia Ukraine war

3.3    Impact of U.S.-China trade war

3.4    Industry ecosystem analysis

3.4.1    System integrator

3.4.2    Software provider

3.4.3    Service provider

3.4.4    End user

3.4.5    Vendor matrix

3.5    Profit margin analysis

3.6    Technology & innovation landscape

3.7    Patent analysis

3.8    Key news and initiatives

3.9    Regulatory landscape

3.9.1    International standards

3.9.2    North America

3.9.3    Europe

3.9.4    Asia Pacific

3.9.5    Latin America

3.9.6    MEA

3.10    Impact forces

3.10.1    Growth drivers

3.10.1.1    The rise in popularity of online streaming to replace in-person presentation.

3.10.1.2    Widespread adoption of virtual infrastructure, tools, and services by organizations

3.10.1.3    Integration of advanced technologies, such as artificial intelligence (AI), Virtual Reality (VR)

3.10.1.4    Increasing adoption of digital media marketing platforms

3.10.1.5    Increasing adoption of Unified Communication as a Service (UCaaS)-based solutions

3.10.2    Industry pitfalls & challenges

3.10.2.1    Lack of strong internet infrastructure in developing countries

3.11    Growth potential analysis

3.12    Porter’s analysis

3.13    PESTEL analysis

 

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