Event Management Software Market Growth Potential & Forecast, 2032

Event Management Software Market size is poised to expand at over 12.5% CAGR from 2023-2032, propelled by the rising integration of mobile apps worldwide. With several organizers focusing on enhancing attendee experiences and engagement, mobile app integration within event management software (EMS) is surging for offering seamless communication, personalized schedules, and interactive features for fostering participant interaction and satisfaction.

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The shift towards mobile-centric solutions to cater to the increasing demand for convenience and accessibility is also providing potential growth opportunities to the market players. For instance, in November 2023, Eventsforce, powered by Simpleview, launched Eventsforce, a scalable event mobile app solution leveraging improved technology stack to help promote, interact, and engage event attendees for driving the event planning success.

 

The event management software industry is segmented into component, deployment mode, enterprise size, application, and region.

In terms of component, the market size from the services segment is anticipated to gain significant prominence between 2023 and 2032 driven by the rising prioritization of efficient event planning, including implementation, training, and support by organizations. Service providers offer customized solutions to meet the diverse organizational needs for ensuring seamless software integration and maximizing user proficiency. The strong emphasis on exceptional service delivery for enhancing the overall value proposition of event management software for customer satisfaction and loyalty will push the segment growth.

EPS industry size is poised to witness high demand from the corporate application segment between 2023 and 2032. Corporations increasingly rely on event management software to streamline and enhance their event planning processes, ranging from conferences to employee training sessions. Furthermore, the efficiency gains in corporate event management along with the need for data-driven insights is contributing significantly to the adoption of EMS in the corporate sector. The burgeoning demand for centralized tools to manage registrations, logistics, and participant engagement will also contribute to the market expansion.

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Based on regional landscape, the Asia Pacific event management software industry is set to exhibit a robust growth rate from 2023-2032 attributed to the dynamic economies of countries, such as China, India, and Japan. The presence of flourishing MICE (Meetings, Incentives, Conferences, Exhibitions) sector coupled with the rise of digital events is accelerating the uptake of EMS across the region. For instance, in May 2023, meetings, events, and hospitality technology firm Cvent launched AI Writing Assistant, its innovative tool deployed with generative AI to streamline the content creation process.

Partial chapters of report table of contents (TOC):

Chapter 2   Executive Summary

2.1    Event Management Software market 3600 synopsis, 2018 - 2032

2.2    Business trends

2.2.1    Total Addressable Market (TAM), 2024-2032

2.3    Regional trends

2.4    Component trends

2.5    Enterprise size trends

2.6    Deployment mode trends

2.7    Application trends

Chapter 3   Event Management Software Industry Insights

3.1    Industry ecosystem analysis

3.2    Supplier Landscape

3.3    Vendor matrix

3.4    Profit margin analysis

3.5    Technology innovation landscape

3.6    Patent analysis

3.7    Key news and initiatives

3.8    Regulatory landscape

3.9    Impact forces

3.9.1    Growth drivers

3.9.1.1   Growing adoption of advanced technologies

3.9.1.2   Integrating with CRM systems

3.9.1.3   Rise in remote and hybrid events

3.9.1.4   Increasing demand for digitization in event planning and management processes

3.9.2    Industry pitfalls & challenges

3.9.2.1   High initial cost

3.10    Growth potential analysis

3.11    Porter’s analysis

3.12    PESTEL analysis

About Global Market Insights:

 

Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

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